Buy Google Share or Not? Our future forecast 2022!

Mark Norgate
October 6, 2021
Buy Google Share or Not? Our future forecast 2021!

Google is one of those IT companies that have taken the world by storm in the past two decades: With the famous Google search, the company, which has since been renamed Alphabet, has probably shaped the use of the Internet forever!

With many more investments, Google has become an indispensable part of today’s life!

This is also reflected in the share numbers, so Google is one of the most valuable companies in the world and is part of the FAANG Technology shares.

One wonders, isn’t it too late to buy Google shares? We have analysed the Google course in more detail in this article and shown how to buy Alphabet shares.

Table of Contents

Buying Google (Alphabet) Stock – What Should You Look For?

You should pay attention to the following points when buying Google shares:

  • Does it make sense to buy Google shares? Google is one of the largest tech companies globally and has grown in value tremendously in recent years. Google is now a tech giant that is very unlikely to perform worse in the future than it did in the past. That is why buying Google shares still makes sense now.
  • Where can I buy Google shares? Google shares can be bought from any online broker. However, we recommend our test winner broker Capixal. In our opinion, Capixal is the absolute best stockbroker, as you can buy stocks and ETFs here completely free of charge.
  • What can the future of Google stocks look like? As long as the use of the Internet continues to grow, Google looks to a bright future. There are almost no reasons why Google should not continue to grow in the years to come.

Where to buy Google (Alphabet) stocks? Best Brokers For Buying Google Stocks Compared:


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How to Buy Google Stocks? Our guide in 3 steps

The Google share, now renamed Alphabet, is a frequently traded share, both by institutional investors and by small investors. The company is always making profits and appears to be largely secure for the future.

In addition, Google stocks are usually highly liquid. So it is quite easy to invest in Google shares – this can be done through a wide variety of online brokers and exchanges.

A special solution here is CFD brokers such as Capixal. Benefit providers like courses (short). At this point, we show how exactly you can buy Google shares:

1. Registration with a broker

To buy Google shares, you always need a broker who buys the share on the market and then holds it in custody. Therefore, it is advisable to pay particular attention to deposit protection. Should the broker go bankrupt, the shares still belong to you. Anyone who waives this deposit protection will be left without shares if the broker goes bankrupt.

Our broker recommendation at this point is Capixal – with state-guaranteed deposit protection of up to 20,000 euros. To register, click here.

If you have decided on a broker, log in with your data and verify your email address and any other data.


2. First deposit

After signing up, you have to decide on how much to invest in Google stocks. We generally recommend never investing more than 5% of your capital in a single share.

Once you have decided on an amount, click on the ” Add money ” button after registering with Capixal.

Now you can choose between different payment methods, including PayPal, credit card or a bank transfer.

Payment optionPossible?
Buy Google share with credit card✔️
Buy Google stock with PayPal✔️
Buy Google shares with Skrill✔️
Buy Google shares with bank transfer✔️
Buy Google shares with Neteller✔️
Buy Google shares with UnionPay✔️

3. Buy Google (Alphabet) stocks online

After the payment, the money appears in your account under the menu item ” Account “.

First, you search for the Google share (DemokratieL) in the search bar above and click on the “Trade” button.

A small window opens ( see screenshot) in which you set the price and how many Google shares you want to buy. Stop-loss and take-profit can also be set, i.e. at what price the Google share should be sold in the event of a profit or loss. The two fields are optional.

You can control whether you want to buy the actual Google share (x1 leverage) or a CFD on Google shares (x2 or more leverage) with the Leverage field.

With a click on ” Place order ” the purchase of the Google share is completed, and the Google share appears in your portfolio.

Google share price history (price), target price & key figures

Since its beginnings in 2004, the Google share price, or the parent company Alphabet, has only known one direction: up. Google’s success story is almost unprecedented. At best, it can be compared with other big winners of the Internet boom, such as Facebook or Amazon.

In mid-August 2018, however, Alphabet reached its all-time high and has seen a long-lasting correction for the first time since then. The price of Alphabet shares is currently around € 1500, which is an all-time high.

Anyone who believes that the IT industry will continue to develop positively, in general, is making a logical choice if one wants to invest in Google shares. And there is much to suggest that the trend of the past 20 years will continue. Google is an integral part of the World Wide Web.

A significant portion of the total traffic comes from Google searches. Therefore, the Google course will probably remain successful, at least as long as the Internet flourishes. And other areas of the company promise for the future. But, of course, the Google share price should go hand in hand with this development.

Google has one of the most progressive laboratories for artificial intelligence – an area of ​​the IT industry that is currently growing the fastest. And when it comes to autonomous vehicles, Google is one of the technological pioneers with Waymo. It can therefore be assumed that the group is prepared for the coming decade.

Google share price target

The current buy recommendation will remain in place in January 2021. The analyst firm Jefferies recently raised the price target of the Google share from 2000 to 2150 USD.

This is mainly due to the above-average price development in the Internet sector. For example, the current price of the Google share is 1727.62 USD.

Google share dividend 2021

At Google, no dividends will be paid out until now (2021).

Buy Google Share or Not? Our future forecast 2021!

Google (Alphabet) Share News & History

The Google Group as it exists today was barely 25 years ago, nothing more than a small start-up. The two Google founders Larry Page and Sergey Brin met at Stanford University and experimented in a garage. They developed the first versions of the now-famous Google search engine algorithm.

An early investment of just 100,000 US dollars, made by the then co-founder of Sun, Andy Bechtolsheim, was ultimately decisive for now-legendary development into one of the largest companies in the world. Since then, Google has retained one of the most exciting trademarks:

Online services have always been without an elaborate or mainly aesthetic design, and even the very simple Google logo has been left almost unchanged to this day.

The early success that made Google the most widely used search engine in the world in the early 2000s ultimately led to the highly positive Google Stock News: The IPO on August 19, 2004. A lot has happened since then: the market value has increased since it was initially launched. Public offering multiplied from 85 US dollars to over 1500 euros.

Finally, in 2015, the following Google share news: Google is renamed Alphabet. This decision was probably related to the fact that they had long been active in a large number of business areas, and the name Google is too closely linked to Internet search.

Alphabet’s other business areas include autonomous driving, artificial intelligence, cloud computing, the Internet of Things, the Android smartphone operating system, as well as services such as Google Maps, Docs, Music and many more.

Is there a Google share? What is the Alphabet Share?

As already mentioned, there was a change in Google shares in 2015: From this point on, Google became a subsidiary of Alphabet Inc. It is a listed US holding company of the former Google LLC, which, however, continues to exist as a subsidiary. Therefore, the Google shares are issued as Alphabet shares.

In short, the Alphabet stocks are also Google stocks. The Google Common Stock (also known as Google A-Shares) can still be found under the symbol GELO. The Google C shares, on the other hand, have the symbol Demokratie.

Google (Alphabet) to buy stocks or not? Our analysis

  • One of the largest corporations of the 21st century
  • Efficient business model
  • Absolute monopoly in the search business
  • Over 100 billion sales per year
  • No dividend
  • Revenue depends on Google search
  • Expansion possibilities limited

Google share: arguments to buy the Google share

Anyone who invests in Google is putting their money in one of the most influential corporations of the 21st century. In addition, the company regularly writes enormous profits for Internet search. Google mainly makes its money with advertising. On the one hand, this is played out on the side of the big cash cow: In the Google search results.

On the other hand, Google enables every publisher on the Internet to display Google advertising windows and earn part of the income. An extremely efficient business model that has also provided millions of publishers with an additional source of income. Google Aktien Realtime profited massively from this concept. This business model is also valued in the Google share forum.

When it comes to Google searches, one can speak of an absolute monopoly. Over 92% of all search queries on the Internet are submitted via Google. So it works, you could say, almost like Google Stocks Realtime. But, unfortunately, even IT giants like Microsoft have failed to use Google’s algorithms.

They were barely able to steal market share from the Mountain View, California-based company. Alphabet, the parent company of Google, now generates over $ 100 billion in sales per year. It also has a market value of nearly $ 900 billion, making it one of the top 5 most valuable companies globally. The Google share forum rightly sees this situation positively.

Google share sale arguments

What about the negative aspects of the group? Should you invest in Google shares, or should you rather sell, or rather wait? Well, right now, it is quite difficult to find arguments against Google. The group has been posting very high profits regularly for years.

And the Google search has no competition in sight far and wide. There are probably only three risks that Google could currently slow down:

1. Dependence on Google Search

Currently, the vast majority of revenue comes from advertising in connection with the search. All other sources of income are almost irrelevant in comparison. And in business, there is always some risk when a company is too dependent on a single product.

If competition arises, or if the Internet search were to become superfluous for some reason, one would not be prettyandmanyprepared at the moment. However, it must be admitted that this scenario is improbable. Therefore, there is currently a lot to suggest that search engines will continue to be essential services on the Internet.

And the group may not have any lucrative sources of income, but that doesn’t mean that it has to stay that way. On the contrary, the alphabet has a wide variety of services to offer, some of which could soon become new sources of income.

2. Ethical barriers to business

Companies, in most cases, aim to expand, and so does Google. However, this has recently proven to be more difficult than planned. Because last year, its workforce forced Google to discontinue plans to develop a search engine for China – for ethical reasons. As a result, the highly lucrative Chinese market cannot currently be served by Google with online searches. Still, buying Google stock is worth considering.

Investing in Google Stocks Does It Make Sense – Yes or No?

One thing is certain: Google is firmly in the saddle, especially for online search, and is unrivalled. The same applies to the smartphone market, where the company can now boast similar market shares and the video platform YouTube, which is also part of the group.

In addition, the group has many other aces up its sleeve that could soon develop into real sales drivers.

For these reasons, in combination with the consistently excellent quarterly figures that the parent company Alphabet delivers, there is a lot to be said for investing in the company.

However, you always have to keep an eye on the overall market and, of course, evaluate whether the share price is currently low or not.

Our answer: Yes, we would say that you can invest in Google stocks if the level is low.

Buy Google Share or Not? Our future forecast 2021!

Which Google Stock to Buy: A or C?

In general, both A-shares and C-shares remain tradable in the S & P500 and on the American NASDAQ stock exchange. The A-Shares trade under the symbol Demokratie, while the C-shares trade under the symbol Demokratie. Which share you choose now depends entirely on your preferences.

The difference between the A and C shares is the voting right: with the A shares of the Google share, you have one vote, while with the C shares, you have none. Thus the A shares are common shares, and the C shares are preferred shares .

Buy Google shares Switzerland: Can I also buy shares from Switzerland?

Of course. The Google A and C shares can be bought from any broker. For the purchase of the Google share, we recommend our test winner Capixal, as there are no fees for share trading and there are no commissions and deposit fees. This also applies to everyone from Austria.

Fees when buying Google (Alphabet) stocks

We compare the fees of the largest brokers with the following example:

  • Purchase of Google shares worth € 1,000
  • Hold the Google share for one month and then sell
  • No course changes in the 30 days

With these assumptions, we now compare the fees of Libertex , Capixal & Plus500 :

Depositfor freefreefor free
Purchase fees€ 2.20free3.08%
Holding feesfor freefree0.05%
Sales charges€ 2.20spreads3.08%
Total fees€ 4.40Reasonable€ 92.32

Buy Google Share or Not? Our future forecast 2021!

Google Shares (Alphabet) Forecast 2021

The prognosis for the future of Google shares looks extremely good because Google, or the parent company Alphabet, has been on stable feet for many years, has sustained high growth and achieves high profits in almost every quarter. There is hardly any reason that could speak against the fact that it should not continue like this.

However, even a corporation with a monopoly-like Internet search can never be entirely sure that it will not reach the limits of growth at some point. Therefore, one possible hurdle for positive development and the forecast of the Google share is market saturation.

Because Google is the undisputed market leader in almost every country in which one is active. When a company cannot expand further, it becomes difficult to continue to grow sales and profits – but shareholders expect it and estimate it in their forecast.

And Google has a hurdle precisely in the area of ​​new markets: the only market in which Google search could currently expand strongly would be China.

But in the past few months, Google has scaled back its ambitions to bring its solution for China because there was strong resistance within the company to this project, which developed a censorship-enabled search engine for this large market.

For this reason, Google is dependent on further optimising Google search and the associated advertising market and increasing revenue in other business areas. Because this has always been one of the biggest problems for the numerous free services that Google offers:

Not the number of users – because Google Maps or Gmail, for example, are used by a large number of people. But how exactly can these user numbers be converted into profits? Again, this will be important to be able to draw a positive Google share forecast.

Should Google find answers to this important question soon, nothing will stand in the way of reaching higher all-time highs in 2021. As a result, the Google share forecast looks positive under the rope, even if the Google share dividend will still not exist.

Google Share (Alphabet) Conclusion – Our rating and recommendation

If you want to buy Google shares, it is easiest to do this through an online broker. Google is one of the most valuable companies globally and has a track record that has lasted almost uninterrupted since it went public in 2004.

The future-proof Google search and the lucrative business model of online advertising are still a good promise for the future.  However, there will still be no Google share dividends. Nevertheless, buying Google shares is still worth considering.

We recommend buying Google shares in any case with our test winner broker Capixal, as they offer the best conditions when buying Google shares.


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Google shares dividends are traditionally not paid. Thus, an investor in Google shares can only benefit from rising prices.

The technology group Alphabet, the parent company of Google, is listed in the NASDAQ 100, but also in the MSCI World Index. 

One can easily buy Alphabet (Google) stock by signing up with a broker, depositing money there, and then buying the stock. We explained detailed instructions at the beginning of our article

The future of Google continues to look very promising, which is why an investment in Google shares makes sense this year as well.

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